“Jeet Gayi Toh Piyaa Morey” is principally based on the lines of ‘Beauty & the Beast’. The story is set in a small town of Sujangarh from Rajasthan and it revolves around two rival families, The Chauhans & The Rajawats. Marriage into the Rajawat family is considered a curse, but the fate took an unfortunate turn and the Chauhans had to marry their daughter ‘Devi’ to Adhiraj who is the grandson of the Rajawats. Devi agrees for the marriage for the sake of her family but little does she know that marital life will be anything but not normal. It is Devi’s journey to take charge of her own destiny and transform Adhiraj from a beast to the man of her dreams. Will Devi succeed in doing so?